Many of Superstore/Loblaws‘ in-store President’s Choice brand of products carry the “Try it … you’ll love it!” guarantee (or money refunded with proof of purchase). I see this as a great promotional method to get customers to try PC brand products and ways to collect customer feedback. The guarantee lead me to try their PC brand of Chinese frozen dim sum.
Unfortunately for me and for PC, the frozen dim sum tasted awful and nothing remotely like what you have in a Chinese restaurant or the cheapest frozen dim sum you can buy from Chinatown.
So I took up the PC’s guaranteed offer and called their 1-888 number and managed to get a $10 gift card as refund, saving me the hassle of bringing the box & receipt and lining up at the store for refund.
As smart consumers, I think we should take these money back refund guarantees by companies seriously for two reasons. Firstly, if they guarantee we will “love it” and we don’t, they should refund. Secondly and more importantly, I believe by us complaining about the product quality or taste, the complaints allow the companies to improve their product offerrings in the future. Having a monetary cost associated with the complains will give them a better chance to be heard by some mangers somewhere because the money payouts have to be recorded, accounted for, and justified.
Lastly, I should mention that I have tried various President’s Choice products (from various food products, to non-stick pans, and even meat and poultry scissors) and they taste pretty good and work pretty well.